ALIX FLOYD - CHAIRPERSON
Alix Floyd brings deep experience in social impact and corporate communications, with a focus on corporate social responsibility and global development. She is currently manages global development and health clients across sectors at Weber Shandwick. Alix’s background is in corporate nonprofit partnerships, with time spent in the nonprofit sector at United Way Worldwide and United Way for Greater Austin.
She holds a MA in Advertising with a focus in health communications from The University of Texas at Austin and a BA in Communications from Trinity University in San Antonio, TX.
MARK ARMFIELD – FOUNDER
Mark Armfield, CEO of Armfield Design and Construction and RainCatcher, has been involved with sustainable and green building since the 1980’s. Mark’s current projects include water management, bluff preservation, rainwater harvesting and catchment designs around the Malibu, California area.
Mark served three terms as president of the Malibu Association of Contractors and on behalf of this association he received the prestigious Malibu Dolphin award for outstanding achievement and goodwill for the community. As president, he and the Association built 18 charity projects, from new school parks and theaters to new classrooms. Mark is also the recipient of the Certificate of Congressional Recognition for outstanding and invaluable service to the community from the United States Congress, as well as numerous awards and recognition from the state of California.
Mark has also served as Director of the Malibu Chamber of Commerce, Chairman of Government Affairs at the City of Malibu, a Member of the Malibu City Business Round table and a Member of the City of Malibu Sustainable Building Committee.
Hutch Parker is the former Chairman of New Regency Entertainment, an independent film and television studio in partnership with 20th Century Fox. He was previously Vice-Chairman of 20th Century Fox Filmed Entertainment where he oversaw the studio’s main film division, as well as the studio’s animation division, Blue Sky.
He was born in New York and graduated from Princeton University in 1986, and currently lives with his wife, Rebecca and two daughters, in Malibu, California.
For over 15 years, Darin has been a pioneer in the international business of superfood hunting. He has worked with indigenous populations on various agricultural and food initiatives. Darin’s travels have introduced him to some of the world’s most potent herbs and superfoods, which ultimately led to the creation of his company, Darin’s Naturals in 2005. His experiences at home and abroad have motivated him to work to improve the quality of life for individuals around the world. Darin is dedicated to the implementation of sustainable solutions to unnecessary suffering caused by lack of access to food, water, and energy.
Darin works with some of the world’s top environmental and health scientists, including United Nation advisors and NASA engineers . Over the last 5 years he has been involved in Atmospheric Water Generation, which provides clean drinking water by pulling water directly from the air’s humidity. As with most of his projects, Darin has been active in the entire development of Atmospheric Water Generation, from the redesigning of the technology in real-world applications, to the manufacturing and selling of the final product.
Darin is part of a massively connected, cohesive environmental network, whose membership ranges from the most remote indigenous farmers to the most acclaimed, international environmental experts. Darin’s strength as a member of the environmental community is his ability to provoke conscious thought and active solutions for environmental and health concerns worldwide. Darin believes that by disseminating information on how to catch and harvest clean water, we can make a vital improvement in the quality of life for people across the planet.
LISA SLATER - SECRETARY
Lisa is a senior corporate communications and public relations executive with extensive experience in the public health arena. She currently leads communications for Africa Strategy for Hoffman La Roche. Based in Switzerland, Lisa spends extensive time in sub-Saharan Africa working on projects dedicated to improving access to healthcare.
Lisa holds a Master of Science from the London School of Economics and a Master of Arts from the University of Southern California.
A passionate advocate for humanitarian causes, Lisa and her husband Anthony traveled to Uganda in 2012 with RainCatcher.
Nicola is a coach and high performance strategist to business leaders, elite athletes, artists and writers, and to anyone with a true hunger to live more fully. He guides individuals, teams, and organizations to redefine what success means in all areas of life and to actualize their full potential through his business Ithaca Success Coaching & Consulting.
With extensive experience as a businessman and athlete, combined with an artistic sensibility, Nicola has a unique skill set, communication style, and perspective. He understands where his clients are coming from, where it’s possible for them to go, and how to get there.
Mentored by preeminent U.S. coaches, Nicola’s credentials include an M.A. in Spiritual Psychology from the University of Santa Monica, advanced professional coaching certification with Steve Chandler (USM), and extensive NLP training. Nicola is committed to ongoing professional development and collaboration.
Nicola is co-owner of Albini & Pitigliani-Alpi USA, an international freight forwarding company with offices worldwide, and has run the LA office for the past 8 years. He holds a law degree, has completed an Ironman and dozens of triathlons, was an amateur club golf champion, is a former President of the Young Entrepreneur’s Association (Prato, Tuscany, Italy), and past board member of several Italian corporations.
Currently Massimiliano, Max for short, works as the VP of Sales for Vivienne Westwood. Born to an artisan father and a fashion designer mother in Florence, Italy, he started designing at the age of 21 for Enrico Coveri and soon after created his own brand “Massimiliano Musina”. Besides working with Vivienne Westwood, he has collaborated with many other fashion brands like Fendi, Alexander McQueen and Marc Jacobs. His passion is making unique objects and accessories with the most beautiful leathers and materials the world has to offer. Max works with buyers and high end fashion retailers plus participates in trade and trunk shows.
Martha McBride started as a volunteer for RainCatcher in 2011. A former broadcaster, she’s spent much of the past 20 years leveraging her journalism training and love of connecting people. She’s primarily worked with small businesses, with specific focus on bringing out the best in others.
In recent years as a leadership and sales-performance coach and consultant, she’s had the opportunity to work alongside clients as they changed direction or transformed their lives. Realizing there is more to a fulfilling life than just making money, she began seeking opportunities to apply her business and communication skills to service.
As a freelance commercial copy writer and voice talent, Martha’s flexible schedule allows her the freedom to travel freely and work from almost anywhere. With RainCatcher, she’s able to apply her team-building and program-management experience to effectively get things done, both while in the field and in cooperation with partners. She is a tireless traveler and feels so blessed that she lives in a world where she can write, see the world, forge connections and help people, all at once.
Byron is part of the fast-growing team at Optimizely, a San Francisco-based startup that lets businesses optimize their website and mobile apps. As a Product Manager, he focuses on everything from defining product strategy to building new things that customers love.
Prior to moving to San Francisco and joining a startup, Byron spent a decade at NASA’s Jet Propulsion Laboratory where he worked as a systems engineer for two robotic missions to Mars and an X-ray telescope, NuSTAR. NuSTAR launched in June 2012 and has made some pivotal discoveries about our understanding of Black holes and how they form. He earned his BS in Aerospace Engineering from CU Boulder and studied for a semester in Seville, Spain.
Byron spends his time exploring the world, running marathons, biking, skiing, and surfing.