Jack Rose in Kenya.

Jack Rose in Kenya.

H2O 4 EVERY 1
The RainCatcher Story

by Jack Rose

The One Cent Solution — Water for everyone at no cost to anyone.

While traveling through Africa I don’t look around and say what’s wrong, I only see what’s missing. As far as solving the contaminated drinking water problem, all that’s missing is the hardware — rain gutters and water tanks.

The big breakthrough for me, of course, was listening to Einstein, who said, “A problem cannot be solved at the same level of thinking that created the problem in the first place.”

A paradigm shift is a complete reversal of attitude and perspective – a change of heart and mind.

The problem of a ‘world water shortage’ exists in the perspective of “There isn’t enough — water or money — to solve the problem”. From that point of view, as Einstein said, the problem will never be solved.

The following proposal offers another approach based on this obvious truth: One of the easiest things a human can do is catch rainwater from the sky.

The One Cent Solution: Water for everyone at no cost to anyone.

The way I see it, every building with a roof on it is a potential RainCatcher. All that’s missing are the gutters and water storage tanks. All that’s missing for a solution to happen is the decision to channel funds in this direction.

The cost of one military tank would buy forty thousand water tanks. That’s a lot of water for a lot of thirsty people. The billions that NASA is seeking for the search for water on Mars, if redirected back to earth, would secure water for everyone. Again, all that’s missing for a solution to happen is the decision to channel funds in this direction.

My primary job is to tell the story to inspire this decision to be made. I will not stop until it is done.

Ironically, the story is one of abundance, not lack, for everywhere I traveled I noticed that there wasn’t a shortage of water given, just a shortage of water received. That changes the focus entirely and lets everyone know that this is a solvable problem.

All that is missing for a solution to happen is the decision to channel funds into buying and delivering rain gutters and water tanks.

After demonstrating that there is no shortage of water resources, the next challenge is to do the same with financial resources.

Here’s how I do that: The One Cent Solution: Water for everyone at no cost to anyone.

Each person who can afford a drink of clean water shares a glass with someone who can’t: Allocating one penny per bottled water world-wide will generate billions of dollars. This will place gutters and tanks on every school house in Africa, India, China, everywhere.

“This year, Americans will drink more than 30 billion single-serving bottles of water. We will drink more than nine billion gallons of bottled water, nearly all of it from throwaway plastic bottles.” – Jon Mooallem, The Unintended Consequences of Hyperhydration, New York Times.

It’s possible that those who can afford a clean bottle of water can help others get a drink as well.

Here’s how we do this: The One Cent Solution: Water for everyone at no cost to anyone.

A dollar + for a 20 oz. bottle of water from the local gas station adds up to over $6.00 per gallon. My proposal is to allocate approximately one cent per bottle, or six cents per gallon, to buying clean water for those who can’t afford it. Nine billion gallons of bottled water x .o6 per gallon adds up to 500 million dollars annually to go directly to setting up rain catching systems all over the world.

Neither consumers nor corporations will ever notice the loss of one penny per bottle. If America leads the way and all other nations follow, there will be enough water tanks, rain gutters and filters for everyone who needs clean drinking water. This = H2O 4 EVERY 1 with the coming of the next rains.

Who could say no to that?

A simple and beautiful solution: Each person who can afford a drink of clean water shares a glass with someone who can’t.

Water for everyone at no cost to anyone.