Speech for the Youth Summit for the Environment — Kobe, Japan 2008

by Dennis Haysbert and Jack Rose

Children are confronted with a lot of concerns today that, frankly, I never had to deal with when I was a kid. Paul Simon wrote a song to comfort his daughter at bedtime. He sang:

“I believe the light that shines on you will shine on you forever.”

I believe the same thing – and my message to you today is this: The one resource we will never run out of is you your imagination, your creativity, your wonder and hope. Each new generation has specific challenges to face, but just remember this: There are no unsolvable problems.

My father’s generation ate problems for breakfast. They built a road across the entire continent. When a giant canyon appeared in their path they did not whine or whimper they invented a bridge. In every field of science and medicine and exploration, at the edge of every chasm, they built a bridge. This is your lineage . . . You will do the same. There is no limit to your imagination.

Many people will tell you there isnt enough — that we are running out, that things are getting worse, that the future will be less than today. This is not true.

Some people have forgotten that a problem is something to be solved, not feared.

Have you heard the story about the truck that got stuck in a tunnel?. . . A big ‘ol truck was roaring towards New York City when it rammed into the Lincoln Tunnel at 70 miles per hour. The truck was too tall and got very extremely stuck and the cars backed up for miles. You can imagine the traffic jam.

The fire department showed up to help. Then the Army Corps of Engineers — along with many others. With cranes and saws and jackhammers all tried to get the truck unstuck from the tunnel. But to no avail. Finally, after several hours, an 8 year old girl walked up from the long line of cars and said, “Why dont you let the air out of the tires?”

You are today  all kids all over the world — you are the brilliant ones who will say, “Why dont you let the air out of the tires?” There are no unsolvable problems. Let me give an example: Every week we hear about the ‘World Water Shortage’ — yet alongside these stories we see photos of floods…?

A friend of mine says, “If we catch the rain that creates the floods, there would be no water shortage, there would be more than enough for everyone. He’s always reminding me that “There isn’t a shortage of water given, just a shortage of water received.”

If every school caught the rain that fell on its roof, kids all around the world would have plenty of clean water to drink. It’s as simple as letting the air out of the tires.We are told there’s a shortage of water, but what we really have is an abundance. . . a flood.

Enough water is freely given for all if we simply put a bucket under a rainstorm. And enough energy is freely given from the sun and the wind and the ocean and the earth.

You do not need to fear the future, you are the future.

And I see no limit to the creative ideas that will come to you in this lifetime. It is a great and exciting time to be alive and I believe “The light that shines on you today will shine on you forever.” Let it rain. . . Life is good. . . So be it

see the video – Let it RainÂ

RainCatcher Uganda

Jack Rose, Father Kitzito, and Mark Armfield in Uganda.

Jack Rose, Father Kizito, and Mark Armfield.

Jack Rose and Mark Armfield worked with Father Kizito to bring RainCatchers to his 30 schools in Uganda. As a result of this meeting, arranged by Wendy Lynch, coupled by personal donations from Danielle Light and Lucas Donat, our RainCatcher Uganda project is well under way. Photos soon.

Our goal is a RainCatcher on every school in Uganda.

Thank you to all who share our vision.

RainCatcher — Bottled Rain — H2o4every1

RainCatcher — The name on the bottle tells the story of what our work is: to bring clean drinking water to everyone. Knowledge has value. We aim to capitalize on something we know to be a ‘Fact of Nature’: More than enough rain falls to earth each year to satisfy the drinking water needs of everyone.

We hear a lot about the “Global Water Shortage”, but the Fact-of-Nature is this: There isnt a shortage of water given, just a shortage of water received. This can be remedied simply by putting a bucket under a rain storm – millions of buckets, actually, all around the world.

If every school house across Africa, India, China, South America, etc were outfitted with RainCatchers (gutters, tanks & filters), children around the world would have their own source of pure drinking water.

Our goal is to bring RainCatcher systems to every corner of the globe. Here’s how we fund it:

Bottle rainwater everywhere and sell it to those who can afford it. This creates a revenue stream that will bring safe drinking water to those who cant afford it. Every time someone enjoys a bottle of RainCatcher Bottled Rain they are also buying a drink for someone else. The simple act of sharing will solve the ‘World Water Shortage’.

The following proposal outlines how we do this.

RainCatcher

People in the United States drink over 8 billion gallons of bottled water each year, an amount equal to a few day’s rainfall on the side of one mountain in Hawaii.

PRESENT SYSTEM :

The current practice for servicing the $100 billion annual demand for bottled water is an environmental and economic dinosaur. Centralized bottling plants ship product over thousands of miles, across oceans and between continents. Costing more than the water itself, existing packaging and distribution technologies can, to a large extent be re-invented, replaced with something better.

PROPOSED INOVATION : RainCatcher

Catch rainwater directly from the sky with mini-rainwater collection plants along the West coast of the U.S. and throughout the islands of Hawaii, South Pacific and Indonesia. Instead of shipping drinking water from one part of the world to another, we collect, bottle and distribute drinking water within the same region it will be consumed.

BUSINESS CONCEPT :

The resource and the demand exist side by side, but have yet to be connected commercially in such an efficient, responsible and profitable way. The plan is to build the first prototype along California’s coastline, to be followed by plants all the way up to British Columbia. Next will be plants on the rainy side of each Hawaiian Island, then Tahiti and throughout the South Pacific and Indonesia. Each area will bottle and sell local rainwater using the same RainCatcher label.

MARKETING :

Global sales of bottled water = $100 billion a year.

Selling local ingenuity and products, while creating an international brand.

Promoting a new experience.

Introducing conscious consumerism.

What we are selling is water from heaven. Some ancient traditions consider rainwater to be an elixir. When people first see rainwater on the shelf next to all the others, curiosity alone will move them to try it. Novelty will launch initial sales. Then the unique taste and properties of RainCatcher, along with the environmental choice, will generate product loyalty and repeat business.

Cities are bottling and selling the same groundwater they have been pumping through pipes all these years. Coke and Pepsi realized they could generate a new revenue stream by bottling and selling the same water they’ve been adding caramel coloring to for decades. Yet all of the hundreds of brands of drinking water are essentially the same, coming from under the earth.

RainCatcher is the only one that comes directly from the sky. We are introducing an entirely new product and process, something unexpected and unprecedented.

The marketing possibilities are wide open, as you can imagine. The first company to provide rainwater on a commercial scale will have an immediate, unlimited audience.

The Product Will Sell Itself

TECHNOLOGY :

Combining existing and new, low tech, high efficiency rainwater collection technologies.

Fortunately we do not have to reinvent the wheel. Although the technology for catching and bottling rainwater already exists, no one has yet imagined and initiated this application.

Facilities will be located in areas where rainfall is plentiful and clean. Collection, bottling and distribution plants along the northwest coast will provide drinking water for the western states. The same will be duplicated for Hawaii and Tahiti. Indonesia has thousands of islands where rainwater can be bottled for China.

What the micro-brewery trend has done in the beer business, we are doing in the bottled water industry: Provide a locally generated product that is superior in terms of taste, quality and environmental impact. Instead of shipping all over the world between manufacturer and consumer, the idea is to meet local demand with local resources and ingenuity. Rainwater is a global resource that will be collected, bottled, distributed, marketed and consumed all in the same geographic region. The name RainCatcher will become synonymous with rainwater, the identical product appearing everywhere in the world without the costs and complications typically involved with international shipping, tariffs, etc.

Extensive research and applications of rainwater collection have been ongoing for decades. Our role is to introduce this information and technology commercially.

Overabundance

There is no number big enough to begin to quantify how much fresh rainwater is given to us each year. On just one mountain on the big island of Hawaii an average of 2 billion gallons of rainwater falls each day. That’s 700 billion gallons a year. This, and much more, happens all over the planet. It is an unlimited, untapped resource.

What is an overabundance called? A flood. Alongside the weekly stories about the global water shortage are images of too much water, of floods everywhere. The opportunity for RainCatcher is to become the pioneer and global leader in tapping this resource and making it available to everyone.

RainCatcher Africa — Humanitarian Fast Track

Set up rainwater collection and bottling plants all over Africa, providing both water and jobs. This can be done fast by using giant plastic tarps on hillsides to collect and channel millions of gallons of rainwater into storage tanks and bottles. Profits from the sale of bottled water go to setting up RainCatchers on every school in Africa.

Duplicate this process in India, China, South America. There isn’t a shortage of water given, just a shortage of water received. All we have to do is put a bucket under a rainstorm. It’s that simple.

FOR MORE INFORMATION CONTACT JACK ROSE: jack (at) raincatcher (dot) org

Harvesting natural rainwater to quench the world’s thirst

Starbucks is a good model for what we are attempting to do with RainCatcher – 11 stores 20 years ago – today over 16,000. Starbucks generates billions of dollars in sales by selling an ordinary product, coffee, in an extraordinary way.

We are proposing to do the same with drinking water. From Maui to Nairobi to Santa Monica people will be able to enjoy a local product. And every time they do this, someone less fortunate gets a drink as well. After people become familiar with the taste and quality and environmental positives of harvesting and using rainwater they will then be able to turn their houses into RainCatchers and, with the coming of the next rains, go from being a water consumer to a water producer. RainCatcher households will have cases of their own glass bottles to fill from a tap in their kitchen — and keep a full case in the car at all times — and the empties go through the dishwasher and get refilled.

Simply by turning the umbrella upside down we have already begun the water revolution here in California — with plans to bring bottled rainwater to every corner of the earth. Our first RainCatcher Bottling Plants are being designed right now for sites in the Santa Monica Mountains and Kenya. Already, we have people in other states around the country waiting to become franchise partners. People all around the world are waiting to work with us on this project.

Throughout Africa and India and China it’s a matter of life-and-death.

That’s why we are expanding our efforts now. When it comes to rainwater the cup is neither half empty or half full, its overflowing. With a great sense of joy we are catching and sharing this amazing abundant natural resource.

Jack Rose & Mark Armfield, 2008 — the year of gratitude.